Imagine your doctor telling you to reduce your sugar consumption, but handing out boxes of Frosted Flakes as you leave her office. Or, picture yourself getting a sample pack of potato chips as you check out of the cardiac ward of the hospital. Seems ridiculous, doesn’t it?
It’s not a far cry from what is happening in over two thirds of hospitals across the United States that permit the distribution of infant formula company-provided samples to new mothers after they give birth. No, infant formula isn’t sugary cereal or potato chips, but it is a vastly inferior product to breastmilk, which is why all major healthcare provider organizations recommend exclusive breastfeeding in the first six months of babies’ lives.
Yet, even though the consensus about the risks of not breastfeeding for both babies and mothers’ health couldn’t be stronger, hospitals continue to market infant formula on behalf of the mega-corporations that manufacture it – giant pharmaceutical and food companies that are eager to gain the legitimacy for their product that providing samples in a healthcare facility undoubtedly confers. And these corporations are doing it because it works: research clearly shows that mothers who receive infant formula samples breastfeed for shorter durations and are less likely to breastfeed exclusively.
Today Public Citizen launched a new national campaign to end infant formula marketing in healthcare facilities. We’ve sent letters cosigned by over 100 organizations to hospitals across the country calling on them to end this practice immediately. And we aren’t letting the infant formula companies off the hook either: today we are launching a petition demanding that the three major formula makers – Abbott, Mead Johnson, and Nestle – stop using healthcare facilities as venues to market their products.